Project Overview
When our client needed to update their look for their flagship store at the Toronto Eaton Centre, their Creative Design team envisioned sweeping views of perfume displays at the mall entrance. Built-in-shelves running the entire length of walls with over-sized back-lit LED Poster Panels and ceiling height frameless niches was just the beginning. Large structural columns that occupied prime retail space were cleverly included in the design and put hard to work wrapped with shelves hosting premium perfume gift sets. Floor displays consisted of floating cabinets, stone covered islands and cash counters. Now, to add light to all the displays!
From the time LED technology became viable for lighting, SGi has had the privilege of providing LED lighting solutions for this national retailer retrofitting existing cabinets; supplying their millwork manufacturers with lighting for their new cabinets and offering unique lighting solutions to various projects.
Display lighting plays a crucial part in attracting a customer into a store and sets the tone of comfort that keeps them in the store and encourages browsing. The longer a customer stays in a store helps create an emotional connection, which results in a desire to purchase. Converting these precious decision making moments into sales dollars at their cash register is rewarding for the retailer.
Read MoreWe were summoned to help them with LED lighting solutions that fit into their design, budget and expedited timeline. As usual, SGi was up to the challenge and delivered the first ever, Frameless LED Light Panel that breathed life into the very high majestic wall of niches. Existing linear lighting fixtures that delivered enough light for displays would create a messy and disjointed look for the circular shelves that were in sight lines. The lower lighting levels emitted from rope lighting could not provide the lighting levels to compliment the other displays with SGi lights around it. This was a huge disappointment to the Designers. SGi surprised the Design team with their new product the SGi SideView 1.83 Watt LED Flex Light. Upon receiving elated approvals we expedited the release of this product to meet the projects timelines enabling all the displays to be united in design and light, as was the vision of the design team.
Our normal process of tight binning of the LED diodes ensures light colour consistency. This is at its best example with the white displays. Consistent binning is a SGi specialty and it adds to the upscale look of unity from shelf to shelf and from area to area for all the displays. All features combined was such a hit that this program eventually rolled out to stores across Canada.
We will let the photographs continue the story.
Applications:
- Built-In-Shelf wall
- Ceiling height niches
- Circular shelves
- Floating display cabinets
- Back-to-back shelf islands
- Stone wrapped cabinets
- Stone wrapped cash counters
Design
Design Considerations & Client Preferences
- Warmer light colour preferences
- Lighting level consistency on all shelving levels on display wall
- Consistent colour temperature for all displays from area to area
- Lighting for circular shelves without broken lines
- Tall wall of frameless niches – lighting panel with no frames
- Control heat for product protection
- Careful attention to power supplies for budget and power management
- Shelves at different heights allow lighting to be in sight lines – clean look desired
SGi Recommendations
We recommended a 3000K colour temperature to add warmth to the white shelves which would otherwise appear clinical.
Please see our TECHNICAL section for details on the products used in this project.
Technical
SGi provided lighting solutions for:
Wall of Built-In-Shelves
Application:
LED Retail Display Lighting
Area:
Perfume Retail Displays
Products Used:
Installation Note:
Dimmers not required
Circular Column Shelves
Application:
LED Retail Display Lighting
Area:
Perfume Retail Displays
Products Used:
Installation Note:
Dimmers not required
Showcases, Stone Covered Islands, Cash Counters
Application:
LED Retail Display Lighting
Area:
Display CabinetsCash Counters
Products Used:
Installation Note:
Dimmers not required
Feature Wall of Niches
Application:
LED Specialty Lighting
Area:
Perfume Feature Wall
Products Used:
Frameless LED Panels – custom size
Installation Note:
Dimmers not required
Large LED Light Poster Panels
Application:
Large LED Light Poster Panels
Area:
Perfume Feature Wall
Products Used:
Frameless LED Panels – custom size
Installation Note:
Dimmers not required
Testimonials
“For SGi nothing is an issue or a problem. They only provide solutions. The lighting is consistent in colour and performance from shelf to shelf, showcase to showcase and from store to store. SGi always has a solution regardless of how complicated the design. They take the time to understand and then provide a solution. I have done many projects with them and every time has been a positive experience. Lighting is so important and SGi always achieves the best design, which is very important to a Designer, and when this is achieved within the timeline and the budget it is a huge asset for a business.”
Creative Design Manager
(Name not used because of client’s corporate policy)
